Right after Agriculture, the MSE sector provides numerous employment opportunities.
Uttar Pradesh houses about 14% of the country’s operational MSME’s which makes it a leading exporter state. (Handicrafts, carpets, engineered goods, leather products and garments form the core)
Handicrafts have witnessed an increase in exports despite the pandemic. This is the power of the rural population and the micro and small entrepreneurs.
The budding entrepreneurs lack essential skills to kick start their enterprises. They are unaware of the vitalities involved.
In today’s times, it becomes highly difficult for any enterprise to thrive without technology. But the rural population is mostly deprived of it.
Lack of confidence and basic entrepreneurial mindset to kick- start enterprises, lack of capital, unavailability of inputs or raw materials, market reach, making enterprises sustainable, etc are other misc challenges.
1. Creating an ecosystem
• The entrepreneurial ecosystem allows for sharing,
networking, collaborating and deliberating ideas with
other catalysts.
• Identifying synergies and exploring potential
collaboration in the catalyst network.
2. Skill development, knowledge and leadership
• Empowering women and youth with leadership and
skill development that are necessary to manage their
enterprises and become the change their community
needs.
• Establish a platform of resources and mentorship to
skill local women and young business aspirants and
scale up their potential.
• Create an environment where an innovative approach
to addressing social challenges is encouraged.
3. Supporting with technology, mentoring and funds to solve real-life problems
• We provide necessary training on technology and use
it to drive their enterprises.
• Provide complete mentoring support.
• We grant funds to the most competitive and
committed entrepreneurs in addition to guiding them
to get funding from banks and financial institutions
through various government schemes.
4. Supporting them to create out of locally available materials
• Inaccessibility to resources to set up enterprises is
why MSE’s fail.
• Thus, we provide necessary guidance and make them
create the best out of locally available input
materials.
5. Enhancing market reach and making enterprises thrive
• Rural entrepreneurs lack exposure to markets. Thus,
we thoroughly explore market opportunities and
create linkages.
• Help them to collaborate with a network so that they
can make their enterprises thrive, i.e. Linking
potential entrepreneurs with direct customers, banks
and markets.